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A celebration of artistry and community, Aveda Congress brings together Artists from around the world, pushing the limits of creativity with jaw-dropping results. Beauty, fashion, and technical brilliance combine in this spectacular showcase of the power of Aveda’s high-performance, vegan and naturally derived hair care and hair color. All crafted with care for you and the planet.
Straight from Antoinette Beenders' evening performance.
Aveda Congress 2023
Senior Vice President, Professional Global Artistry Antoinette Beenders is an award-winning, globally renowned stylist who started her Aveda career in 1997. Antoinette and her team presented "Knowledge of the Whole", a stunning evening performance featuring a collection of show-stopping hair looks inspired by the It Girls of '90s London.
Haute courture holiday hair as seen on stage at Aveda Congress
Take a flight of fancy this holiday season with sculptural styles to add drama and impact to your look — inspired by Senior Vice President, Global Artistry Antoinette Beenders' holiday creations for designer Iris van Herpen.