Shop Aveda best sellers

Purchase 2 full-size nutriplenish products and receive a winter hydration kit.

*These images are for illustrative purposes only.

Aveda is proud to be 100% vegan.

100% vegan
now and forever

All Aveda products are 100% vegan. We believe that it only takes one small choice to feel powerful. Join us in making vegan choices.

VEGAN BEST SELLER


 

 

 

 

EXCLUSIVE ONLINE PREVIEW

Melt in moisture.
Lock in 4x hair hydration.*

NEW nutriplenish daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich. Vegan.

*4 times the hydration of untreated hair.

Botanical Hair Repair

NEW botanical repair

The future of hair repair is here

Our revolutionary plant-powered, bond-building hair repair collection,
designed to strengthen and repair three key layers of hair

95% say their hair feels instantly repaired*
vegan, silicone free, cruelty free

*Consumer testing on 110 using light masque and on 132 using rich masque

100% vegan

Discover how Aveda's high-performance formulas
can drive transformative results.


DISCOVER OUR BEST SELLERS

A force of good

Meticulously crafted and 100% vegan, our
high-performance formulas deliver transformative
results, no compromises necessary.

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER