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Within every moment of caring for your curls,
there's a chance to embrace every part of you
95% naturally derived1
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray
WASH YOUR CURLS
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined
EVERYONE'S TALKING ABOUT #BECURLY
1From plants, non-petroleum minerals or water.
2Consumer testing on 122 women with curly hair
3Natural state of hair after 5 applications as directed.
4Blow-dried hair after 5 applications as directed.